Straight answers for local service businesses
First, confirm the site is actually down for everyone and not just your phone or office Wi-Fi. Then figure out which of four things broke: your domain, your hosting, your SSL certificate, or the site itself. Call whoever you pay for that specific piece, since the company that built your site is often not the company that hosts it. While you wait, point customers to your Google Business Profile so the phone keeps ringing.
You pull up your site to send a link to a customer and get an error page. Or a neighbor texts you: "Hey, your website's broken." It's a bad feeling, especially in the middle of a busy week.
Here's the good news. Most of the time, a site being down is a boring problem with a boring fix. Usually a bill. Rarely a hacker. The hard part isn't the repair, it's knowing who to call. Let's fix that.
Check it from a second device on a different network before you panic. Pull up the site on your phone with Wi-Fi turned off, using cell data only. If it loads there, the site is fine and something local is wrong: your office router, your browser cache, or your internet provider.
You can also paste your address into a free checker like downforeveryoneorjustme.com. It takes five seconds and tells you whether the problem is you or the world.
One more quick check: try both yoursite.com and www.yoursite.com. Sometimes only one of the two breaks, and that detail tells whoever fixes it exactly where to look.
Answer one question: who do I pay? Not who built it. Who gets money from you, and for what.
A local service business website usually involves three separate pieces, and they are frequently three separate companies:
Open your email and search for "renewal," "invoice," "receipt," and "domain." Check your bank or card statement for recurring charges. In ten minutes you'll usually find the answer. Write it down somewhere permanent when you do.
In rough order of how often I see it with trades:
Hacking exists, but it's far down the list for a plumber's five-page site. Don't start there.
Match the symptom to the company:
When you call, have your domain name, the account email, and the exact error message ready. It cuts the call in half.
This matters more than the repair. A landscaper booked through July can survive a day offline. A new business running on two leads a week cannot.
If you run any advertising, pause it. You are paying for clicks that land on a broken page.
Billing issues: minutes to a few hours once you pay. Domain renewals can take a little longer to propagate across the internet, sometimes up to a day, though usually much faster. A broken plugin or a restore from backup is typically same-day for anyone competent. If someone tells you a five-page site needs a week, get a second opinion.
Three things, and they take one afternoon:
That last one is the real lesson. Downtime is annoying. Downtime plus "I have no idea who hosts this and the guy who built it stopped answering" is a genuine business problem. If you can't answer the who-do-I-pay question today, go answer it today, while nothing is broken.
Yes, eventually. Most registrars give you a grace period of several weeks to renew at the normal price, then a redemption period where recovery costs substantially more. After that the name goes back on the open market and anyone can buy it, so renew as soon as you notice.
Usually it means the domain is fine and the problem is with your hosting or the site files, since email often runs through a separate service like Google Workspace or Microsoft 365. Start with your host.
A short outage of a few hours to a day rarely causes lasting damage. Google retries. Extended downtime over days or weeks is a different story, and so is leaving a security warning up where customers see it.
If your site runs on WordPress with plugins, a small maintenance plan is usually worth it because updates are the most common cause of breakage. If you're on a hosted platform like Squarespace or a simple managed site, you probably don't need one beyond keeping the bills paid.
Look through your email and card statements for recurring charges first. If that turns up nothing, a free WHOIS lookup will show your domain registrar, and the registrar's support team can often point you toward where the domain is being directed.
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